ESPRIT NYC Flagship Store
Outstanding Merit 2015 A.R.E. Design Awards, Softline Specialty Store Category (3,001 to 25,000 SF).
Design for Walker Group / CNI, 2004
Role: Interior designer
Completion: 2013
Location: New York, NY
Built SF: 10,000 SF
The Flagship store marks Esprit's return to the U.S., situated in the bustling Flatiron District on 5th Avenue in NYC. Spanning 10,000 sq ft, the store boasts a cutting-edge design that seamlessly blends classic interior elements of its landmarked building with Esprit's hip and modern brand aesthetic. Vaulted ceilings, cast iron columns, and arched windows were artfully exposed to accentuate the space.
To create a loft-like atmosphere, the existing mezzanine and back offices were removed, making room for two-story fitting rooms. Striking custom art installations, prominently featuring the Esprit logo, adorn the store, including an impressive 18-foot wall of slumped mesh and glass. These elements serve to amplify the sculptural and classic forms of Esprit's clothing line, making for an immersive shopping experience.
 Esprit storefront on 5th Avenue, in a historic building designed by McKim, Mead & White Architects in 1899. |  Detail of loose fixtures and signage in blackened steel and custom glass tiles, with storefront in the background |  The design enhances the existing cast iron columns |
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 The runway flooring is marked with a contrasting floor finish that guides customers in |  Two-story fitting rooms strengthen the loft-like atmosphere of the store. |  Juice bar at entry: the backdrop has a Esprit logo and an 18-foot wall of slumped mesh and glass. |