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ESPRIT NYC Flagship Store

Outstanding Merit 2015 A.R.E. Design Awards, Softline Specialty Store Category (3,001 to 25,000 SF).

Design for Walker Group / CNI, 2004

Role: Interior designer

Completion: 2013

Location: New York, NY

Built SF: 10,000 SF

The Flagship store represents the return of the Esprit brand to the U.S. Located in the heart of the Flatiron District, on 5th Avenue, in NYC, the 10,000 sq ft Flagship carries a cutting-edge design, which incorporates classic interior elements of its landmarked building and represents Esprit’s hip and modern brand: Vaulted ceilings, cast iron columns and arched windows were exposed.

 

The existing mezzanine and back offices were removed to allow for two-story fitting rooms and a loft-like atmosphere. Other highlights include four bold, large custom art installations featuring the Esprit logo and an 18-foot wall of slumped mesh and glass. All these elements enhance the sculptural and classic forms of the Esprit clothing line.

Esprit storefront on 5th Avenue, in a historic building designed by McKim, Mead & White Architects in 1899.

Detail of loose fixtures and signage in blackened steel and custom glass tiles, with storefront in the background

The design enhances the existing cast iron columns

The runway flooring is marked with a contrasting floor finish that guides customers in

Two-story fitting rooms strengthen the loft-like atmosphere of the store.

Juice bar at entry: the backdrop has a Esprit logo and an 18-foot wall of slumped mesh and glass.