The Flagship store marks Esprit's return to the U.S., situated in the bustling Flatiron District on 5th Avenue in NYC. Spanning 10,000 sq ft, the store boasts a cutting-edge design that seamlessly blends classic interior elements of its landmarked building with Esprit's hip and modern brand aesthetic. Vaulted ceilings, cast iron columns, and arched windows were artfully exposed to accentuate the space.

To create a loft-like atmosphere, the existing mezzanine and back offices were removed, making room for two-story fitting rooms. Striking custom art installations, prominently featuring the Esprit logo, adorn the store, including an impressive 18-foot wall of slumped mesh and glass. These elements serve to amplify the sculptural and classic forms of Esprit's clothing line, making for an immersive shopping experience.